Kindred Magazine

A lightning-fast editorial WordPress build with a custom block library.

Kindred published rich, image-heavy articles on a bloated theme that scored poorly on performance and made layout work painful for editors.

We built a custom WordPress theme with a tailored block library, giving editors flexible layouts while keeping the front end lean and fast. Images were optimized and lazy-loaded throughout.

The site now scores in the high 90s for speed, readers spend significantly longer on articles, and key pieces consistently rank in the top results.